Product analytics causal metrics
Causal product analytics starts by choosing metrics that connect a product action to a user or business outcome without hiding confounding.
Activation
Measure whether a first-session change causes users to reach the durable value moment faster, not just click more UI.
Retention
Use cohort-based outcomes and pre-period behavior to avoid mistaking naturally loyal users for treatment impact.
Monetization
Pair revenue lift with refund, churn, support, and long-term conversion guardrails.
Metric checklist
- Is the metric observed after the treatment?
- Can the same user be exposed more than once?
- Does the metric reflect the decision horizon?